Christina launching new perfume

New perfume from ChristinaIt's the newest fad among female celebrity starlets. Perfume. While Victoria Secret has one of the most popular sets of fragrances, the starlets seem to be launching the competition one at a time, vying for credit card purchases of their products.

The latest edition to the growing list.....Christina is now launching her own perfume.

It was recently announced that she is teaming up with Procter and Gamble Prestige Products to create her own signature scent.

Christina said, "I love trying new things in my music and in fashion. To have a perfume of my own is the beginning of an exciting adventure. Procter and Gamble is the ideal partner for this new experience."

The perfume is expected to hit stores towards the end of the year. It is not yet known whether or not Christina will be lending her name to any other beauty products. Makeup products reap huge returns, but it is smart of Procter & Gamble to see how the perfume does before investing too much money. There is a lot of competition to deal with, from Estee Lauder to Britney Spears.